What Is An Instagram Audit?
The Instagram account audit goes beyond the typical advice you hear for growth on Instagram of focusing on the right hashtags and posting great content and digs deep into what is under the surface of the account. This audit breaks down into eight categories of focus that tell the full picture of the account. These eight categories diagnose the health of the Instagram account and provide the feedback necessary for growth.
In this audit, you will find feedback relevant to each given category along with a score. Each category is examined with best practices in mind and focus on maximum effectiveness and growth of the account.
What People Are Saying About The Instagram Audit
“Companies come to me when they want to learn how to tell a story on social media... I go to Kyle.
Kyle’s social media audit of my account has given me tools to continue to grow my platform. Since I implemented his recommendations I’ve had a 20% growth on my Instagram and I attribute much of that to Kyle and his expertise.”
— Carlos Whittaker, Speaker/Author
“I’ve read a lot of the different ways to grow an Instagram, but it wasn’t until I found this Instagram Audit did I get exactly what I was looking for. This audit goes way beyond the typical advice you read. This audit gives direct feedback and advice I implemented immediately and grew exponentially from. This is a must for anyone who cares about growth on Instagram.”
— Jeremy Cowart, Professional Photographer & Entrepenuer
Find out how to make sure your content is seen on Instagram.
No more blaming the algorithm or wondering why your post are not seen. Find out the secrets that Instagram experts have used to grow accounts and create engagement.
What You Get In The Audit
The audit breaks down into 8 different categories. Each category scores you on a scale of 1 to 10. From this score you receive custom suggestions of imporvement or maintanence for your account that you can use to improve and grow your account.
1) Posting Philosophy
An overall impression of your account and how you treat posting, aesthetics, and engagement. Can we see exactly what your account is about in the first 9 post?
2) Bio
A review of your bio section tells the story of who you are, what you do, and why someone should follow. If your bio does not answer these questions, you are missing new followers and giving people a reason to follow you.
3) Follower Profile
This category examines if your content matches the follower profile of people who are interacting with your account.
4) Follower Health
What is your daily/monthly growth rate.
Also reviews engagement percentage on your account.
7) Over-Indexing Post
Takes your AVG like and comment count and finds a number that is specific to post that perform better than average. From this number, we are able to look at over-indexing post that provide a better idea of specific content people are looking for and why they over-index.
5) Account Engagement
Looks at your AVG likes, comments, and video views per post and gives a picture of what to expect for content. This section allows for the biggest area of growth suggestions.
8) Target Audience Being Served
The most important category of all, are your post hitting the target audience you are looking to serve. And when you are serving them your content, are they engaging with your content in the way you desire.
6) Clear Content Schedule
Like any platform, a content schedule is a must to make sure you deliver the content your audience is looking for. This section examines if you have a clear content schedule with consistent posting times and expected content.