Olivia Lane
Services Offered:
Digital Marketing Consulting
Marketing Plans
Olivia Lane is a country/pop artist who has made her own way in music. We have worked with Olivia to provide consulting/advising on single releases, product launches, social growth, and goal setting.
The Growth:
Starting in February 2021 we focused on direct growth on TikTok and organic growth to drive streams, followers, and future revenue. On February 1st we focused on posting 3-4 times a day strategically with growth in mind. Today (September 2021) we have over 280K followers on TikTok and have grown on Instagram from 43K followers to 81K followers.
The Work:
Created Instagram and YouTube audit of her accounts
Worked directly on the release of her new single “Same Old Story” in February of 2020 with an extensive marketing plan
Developed a year long single release schedule and strategy
Worked directly with third-party vendors on promotions and growth