Sozo Playlists
Services Offered:
Social Media Management
Monthly Content Calendars
Campaign Creation
Audience Nurturing
Sozo Playlists is focused on community engagement, creating great lifestyle playlists, and a place to discovery content around your lifestyle.
We started working with Sozo in 2018 when their accounts had less than 500 followers and were posting periodically. We’ve established a content plan for each platform that focuses on lifestyle of their target audience and a push to individual music playlists.
This process has been accomplished by a monthly team meeting with Sozo, monthly content calendars, and community engagement.
The Work:
Grew Facebook account from 4,680 to 100,000 in 5 months
Grew Instagram account from 500 to 5,500 in 1 year
Have produced over 1000 pieces of original content for their brand since June 25th, 2018
Created a marketing campaign around their product commercial, which now has over 5 million impressions, and 2,543,182 views on Instagram
Managed a $50K digital marketing budget